- Development of Portfolio Strategy and each brand’s strategy to ensure Marketing Mix in line with brand and company objectives for delivering consistent quality of brands in consumer satisfaction as well as Financial targets. - Settlement and alignment of objectives, plans and budgets of each brand and of trade marketing. Monitoring of the evolution and development of corrective actions when necessary. - Initiation, analyse and interpretation of market research data and competition information for understanding of needs, wants and trend of consumer in context of the local environments to evaluate brand performance and predict market trends. - Leading and development of the marketing team (6 employee), ensuring a full utilization of employees and their future development. - Management of the agency relationship and ensure high level of agency involvement in execution of brand and trade plans, as well as commitment to achieve each project’s objectives.

-Leading and development of the sales and marketing department - sales teams, marketing division, analytical, loyal division, stock house and logistics(72 employee) -Analyse of the market data identification the marketing mix. Preparation of the yearly sales and marketing plans. -Consistent delivery of financial and sales volume targets. Monitoring of the sales evolution and development of corrective actions when necessary. -Maintenance and development of the relationships with key clients, and sub-distributors. Negotiation of the contracts. -Development and implementation of Trade Marketing and Channel Strategy to support volume plan. -Targeting, control and motivation of the sales personnel. Analyze of the efficiency of the sales agents.

- Development and implementation of the commercial policies for the country. Development of the existing distribution network, collaboration with distributors, sub-distributors and key accounts, targeting of distributors and sub-distributors. - Preparation and implementation of sales & promotional plan to deliver consistent through-the-line brand projects and to support volume plan. - Planning of the operational and promotional budget. Monitor & control the budget execution and set of correct actions if necessary. - Development, training and motivation of the sales personnel (approx.70 people).

- Development of marketing strategy for BC brands OTC+etical. Preparation of yearly marketing plan and 5 years business plans for new products - Preparation and implementation of sales & promotional plan to support volume achievement. - Collaboration with opinion leaders and medical officials as to build a long term relationship and advocacy platform for Berlin-Chemie products - Development and production of support and promotional materials (clinical studies results, presentations, materials for pharmacies) - Training and coaching of Sales Force. Organization of cycle meetings. - Initiation, analyze and interpretation of market research data collaboration with research organizations, conducting of marketing studies.

- Promotion of Berlin-Chemie products on the pharmaceutical market of the Rep. of Moldova;. - Maintenance and development of relations with medical agents: doctors, hospital opinion leaders, hospital managers, drug stores mangers, warehouses etc.

- Planning and implementation of Moldcell advertising campaigns and promotional activities - Cooperation with advertising, research and media agencies (outdoor advertising, production of POSM materials, prints, equipment, etc.) - Preparation of technical specifications and internal financial documents as well as evaluation of bids and financial proposals

- Examination of applications for inventions patents in the field of medicine, pharmacology and biology - Responsible for monitoring and implementation of the World Intellectual Property Organization’s standards within AGEPI and afferent organizations - Development of the AGEPI coding system.

Master of Business Administration (MBA), Diploma with distinction

The Department of Management, Licentiate in Economy

Post-university residency in Otorhynolaringology, Licentiate in Otorhynolaringology

JTI Corporate Training & Development, Менеджмент/Сертификат

Marcus Evans Training (UK), Magement/Certificates of participation

MELCRUM Events &Training (SWTZ), Magement/Certificates of participation

JTI Corporate Training & Development (SWTZ), Finance/Certificates of participation

JS Training (UK), Product management/Certificates of participation

Management Centre Europe (UK), Product management/Certificates of participation

The Intellectual Property Institute, Counsellor in Protection of Intellectual Property