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Male, 39 years, born on 21 June 1980

Baku, willing to relocate (Kyiv), prepared for business trips

Brand manager

2 500 USD

Marketing, Advertising, PR
  • Marketing Management
  • Product Manager
  • Brand Management

Employment: full time

Work schedule: full day

Work experience 15 years 10 months

August 2010currently
9 years 1 month
GlaxoSmithKline Consumer Healthcare


Consumer & Shopper Activation Manager.
• Responsible for all GSK brands marketing activities in Azerbaijan- development of communication campaigns, yearly budgets, media placement, research, POP materials
• Generated and launched successful “pharmacist” campaign to revitalize Coldrex- produced TVC and related POSM. This TVC has later been adapted in Hungary
• Generated and launched “back to basics” communication platform for Aquafresh in Azerbaijan- produced series of 5 TVCs. This platform has later been adapted in 5 CIS countries.
• Achieved market share growth of Aquafresh brand by 55% for the last 12 months (from 13.5% to 21%)
• Achieved market share growth of GSK brands by 30% for the last 8 months
April 2009July 2010
1 year 4 months


Telecommunications, Communications... Show more

Brand manager
• Responsible for strategic and tactical activities to improve and maintain image of Bakcell mother brand, as well as Cin, Klass and Gold brands
• Responsible for overall commercial and brand communication and event plan to be in alliance with brand strategy
• Ensure all brand activities are aligned with Bakcell’s communication objectives and standards
• Ensure efficiency of brand expenses
• Responsible for production of all Bakcell advertising
• Managed Bakcell creative agency, as well as internal creative team
• Implemented Bakcell yearly communication plan of 2009
• Participated in development Bakcell marketing plan of 2010
• Participated in Bakcell re-branding project
• Developed “There’s no right or wrong time for talking” bonus campaign’s and “400% return” start-up campaign’s integrated marketing communication. Campaigns were considered to be a great success
• As the result, Bakcell has sold 70k new numbers in September, 90k in October and 120k in November. Sales tripled compared to 3 previous months.
March 2006March 2009
3 years 1 month
McCann Erickson, Азербайджан


Group Account Director
• Coordinated account management of Nestle, Coca-Cola, GlaxoSmithKline, Kimberly Clark, Mitsubishi Motors, SC_Johnson, American Chamber of Commerce, International Medical Corps, Sabina beauty stores.
• Developed a “Don’t Avert Your Face from AIDS” social advertising campaign for IMC. The campaign consisted of 2 TV commercials, short documentary and supporting print materials. The campaign was widely acclaimed.
• Launched an “Impact Azerbaijan” (AmCham publication) business journal
• Launched “BRRRR” (Coca-Cola) acclaimed campaign in Azerbaijan. The campaign included TVCs shot with local celebrities, radio songs, supporting outdoor and print materials. The campaign was later used as a benchmark for other markets.
• Developed an image TVC for Sabina beauty stores. The TVC was later used as a platform for all Sabina communication.
September 2004December 2005
1 year 4 months
Texas A&M University


Educational Institutions... Show more

Graduate Assistant
• Conducted research on franchising, product value chain, brand analysis and numerous other topics in the area of marketing and international business.
• Research was utilized in various publications in International Business Review, Journal of Business Research, Journal of International Business Studies, and others
September 2003August 2004
1 year
Texas A&M University


Educational Institutions... Show more

• Instructed students in areas of Business Calculus, Trigonometry, Statistics and other mathematical disciplines.

About me

Language Skills: Fluent in English and Russian; Good command of Azeri; basic command of spoken and written Turkish and Ukrainian.
IT Skills: Windows, HTML, MS Office, Android OS.
Analytical skills: Demonstrated good understanding of research data and quantitative business analysis methods

Higher education (master)

Texas A&M University, Canyon, TX.
M.B.A. with concentration in Marketing, Master
Western University, Baku, Azerbaijan
B.S. in Economics with Concentration in International Management, Bachelor



AzerbaijaniB2 — Upper Intermediate

EnglishC2 — Proficiency

TurkishA1 — Basic

UkrainianA1 — Basic

Citizenship, travel time to work

Citizenship: Azerbaijan

Permission to work: Azerbaijan

Desired travel time to work: Doesn't matter