SMK - POLAND (Warsaw) new meat factory - Creating a strategy to launch new market - Working on assortmet - Launching promo campaigns - Building a marketing department - Budgeting

- Create and lead marketing department - Develop and implement a comprehensive annual and a 3 year product business plan. - Provide in-depth market, industry and competitive analysis for existing products and new product launches by brand. Responsible for the annual and long-term brand strategies - Develop pricing and packaging strategies. - Based on solid market insight and data analysis create and implement the brand strategy. - Develop and manage the brand value proposition and positioning. - Provide brand support for export markets Results: - Total restyling of main Trade Mark "Grante" - with changing positioning and target audience - what increased sales in 6 times. - №1 Pomegranate juice in Australia - Promo campaign for Malaysia and becoming №2 pomegranate player on the market - Successful new product strategy for developing local market

- Preparing a marketing platform and main idea of the project - Creating a launch strategy - Driving the sales performance of the e-grocery platform - Managing cross-functional team - Managing and executing promotional campaigns (360 marketing including online marketing campaigns through various channels (Paid Social, Native Teaser, Classic Display, Retargeting, RTB, Online Video, CRM). - Providing insights on customer shopping trends to support assortment selection and identify assortment gaps - Providing analysis and reporting on metrics - weekly/monthly marketing performance - Preparing tasks for SEO optimization

Head of marketing - Development of short-term and long-term marketing strategy (1-3 years). - Preparation and implementation of marketing research (focus groups, benchmarking). - Development and launch of new products, brand management. - Interaction with technologists and designers of Moscow agencies. - Management of assortment and price policy. - Development and implementation of marketing and trade-marketing plan. - Formation of a new commercial policy (introduction of the KPI system for distributors, strengthening of the share of high margin products in the portfolio). - Coordination and control of the work of the marketing department and advertising agencies. - Couching of Sales department team Achievements: 1. Launching sales in Russia from scratch to 30% of the company's total turnover, sales growth in Kazakhstan is 3.5 times. 2. Changing of the product line: restyling the bottle, issuing a new brand (Erzmann) and signing a contract with the network "Red and White" in Russia for the supply of this brand. 3. The opening of a new plant for the soft drinks production: the development of a product line and strategies for promoting and selling the products of the new plant. 4. Providing up to 56% coverage of production capacity for 2 years of production, sales growth of 1.8 times while reducing costs for promotimes at lower costs to promo.

Group Brand-manager - Definition of concept, design, consumer portrait and positioning of new products. - Analysis and forecasting of consumer demand, study and analysis of competitors. - Development of an integrated marketing strategy (ATL, BTL, PR and affiliate marketing). - Planning, budgeting, implementation and analysis of the effectiveness of advertising campaigns. - Interaction with the media, organization of press tours for production. - Participation in the development of the sales plan, the development of trade-marketing activities. - Development of design and production of advertising and POS materials. - Managing department - 6 people. Achievements: 1. Development and implementation of image and trade marketing activities, which ensured sales growth by 1.5%. 2. In connection with office in Germany, formation and approval of the development strategy of the Granini brand and fulfillment of targets in sales.

- Creating a new product line for the new soft bevereages plant - Concept and strategy Development for launching a new licensed product Winx-club (Italy). - Building relations with the licensee, organizing the production and putting into sale a new product. - Full cycle of marketing and advertising support for new and current brands of the company. Achievements: successful launch of the Winx-club brand with up to 30% of the company's sales volume.

- Development, implementation and evaluation of the effectiveness of advertising and PR campaigns. - Development and production of advertising and POS materials. - Preparation of presentations, conducting negotiations with Russian and foreign partners. - Content management of the website, Internet promotion. - Coordination of the department (PR, copyright, design). Achievements: launch of Open World retail store & cafe

- Management of the project to create a brand and launch of the functional soft drink production with a sales level of 70 thousand units per month. - In the period of 2002-2005. work as an Art Director of entertainment centers (in the structure of a group of companies).

Linguistics, Bachelor

Ostankino TV School , Specialist